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  Der Netz-Modale Verwaltungsprozess

"International Netmodal Management Process", introduced in my Master's thesis (1997), was developed by the goal of supporting the concept of virtual (internet) organizing of business actors (partakers). It provides a creative framework, understood in terms of a turning point (proposal) for changing of the existing hard (materialistic) environment with a more softly (more humane) working, business, living environment. Unfortunately, in spite of many attempts in the past for achieving it, realization of this great idea remained in the realm of imagination of human beings. Recall, all known societal orders to the present days (slavery, feudalism, capitalism, socialism, communism) were based on the crowd DIA group way of thinking, where the major roles (in different proportions of influence) were played by the suitable actors: state, network structure, (semi-)state's and private institutions, various (societal and social) organisations, (international) companies, and the like. But in no any of them truly was put focus on good and humane human beings, except in formal (propagandistic) terms. Reconsidered from the standpoint of an INDIVIDUAL (citizen), having too much in common DIA pervading each other, either in a plain way or in some kind of the hidden manifesting, such as are, the various modern ways of manifestation of enslaving, based on the incurred debts, various ways of discrimination, (perfidious) encouraging and favouring evil choices and ways, and the like, all these societal orders were (re)named by this creator of knowledge as NATIOCRATISM. As a result of this approach, IN EACH established natiocratic societal order, the main role plays and thus makes decisions about all important for the society as the whole, A FEW PERCENTAGES of its inhabitants (elitist upper castes). In spite of it, in the realm of business organising, as an alternative to the concept of conflict management that is characterized by an endless improvement of the existing hard (living, working, business) environment, respectively, understood in terms of continual creating conflictual situations (problems) DIA milking of these purposefully made problems by various kinds of the problem-makers (troublemakers), the international netmodal management process was based on a different creative (methodological) framework, characterized by a strong emphasize of the role of coexistence and co-destiny of the actors (partakers) within the globally established network DIA a few large (influential) networks. In other words, the focus was put on the trust, co-operation and collaboration of partakers in the established (DIA wished picture of the) network. In short, the dialectical tensions among the actors, which will be reflected and encompassed in the consisting net-modules of the netmodal management model of the business (working, living, societal...) reality, were utilized as an incentive for change of this current "picture" of the network with a renewed (improved) one. In short, this creative article is a compilation of my master's thesis (in International Business Economics), and the ideas, which were presented two years later in my Ph.D. proposal at the Copenhagen Business School.


TABLE OF CONTENTS


Netmodal Management Process

Redefined (Netmodal) Role of Top Management (Leadership)

Dynamisation DIA Stabilisation of the Established Network

Process of the Re-Individualisation DIA Re-Humanisation within the Established Network

Drawbacks of the Group Way of Organising

Five Basic Aspects of the Network

Interactive Aspects of the Netmodal Management Model

Market as a FREE INTERACTIVE MEDIUM

Conflicts and Dialectical Tensions among Individuals within established Family, Company and Society

Netmodal Management Model

Proactive Features of the Netmodal Management Model


Redefined (Netmodal) Role of Top Management (Leadership)


From this reason, by using it as a starting point, in this model of business reality, the task of netmodal top-management, or of a leadership, if you so will, was deduced on the dialectical synthesizing (managing) of these dialectical tensions in time DIA space, in purpose to be crossed over, respectively to be removed the existing boundaries of the established (global) network for the good of their actors and their established networks DIA numerous consisting actor-nets. In netmodal terms, each kind of the fixed and hard boundary is seen as a major barrier to the dynamisation of the established relationships as well as for the realization of the initiated processes of creating (new) knowledge (in purpose of making continuous changes) within the formed network (structure). Actually, this way of making continuous changes is a prerequisite for continual progress of a civilisation. However, the destabilised (global) network has to be re-stabilised, understood in terms of remaking (re-constellation) of the already established positions of partakers in network by re-making the established relationships, including making new ones, as well as in a longer run there is a need for a renewal and rebuilding of this ossified (inflexible) network structure as well. Or said it in another way, seen from the point of view of the basic ideas of the network approach, each kind of the fixed and inflexible boundaries considerably limit dialectical interplay between and among the network elements, termed in this methodological approach as trust, power (distribution) and interests (Haakansson and Johanson, 1986), and from this reason, by definition, they limit and shrink creative horizons of partakers during the process of creating a new knowledge, understood in terms of implementation of the shared intentionality of the partakers (actors) of the established actornet.


Dynamisation DIA Stabilisation of the Established Network


The actors, participants in this netmodal process, were presented as network conscious and to relationships in the network oriented as well as with them driven. Seen from the perspective of the developed NETMODE, major objective of the international netmodal management process was dialectically expressed and interpreted as management of dynamisation DIA stabilization of the established network through the making, supporting and exploiting made changes. Or put in other way, the purpose of the undertaken netmodal (creative) actions is the guiding and supervision of these initiated dialectical processes in the desired direction for the good of their actors within the established (GLOBAL) network. In order to be reconciled, as well as to be softened these initiated multifaceted and divergent (contradictory) dialectical processes, it was put focus on the basic human issues, aspects and the suitable system of values, whose purpose is the building of (more humane) relationships DIA connecting them into networks: multitude of small actor-nets. For an easier carrying out the previously said, management of the group entities should be further flattened, whereas its employees should be re-individualized and self-empowered in mindual and spiritual terms, to be (cap)able to self-control themselves (to become SELF-RESPONSIBLE), in order to be decreased in that way a need for direct supervision of them by too many hierarchically organized levels of the management. Actually, seen from a netmodal point of view, the true goal of it is decreasing the high costs of the management, in purpose of redirecting these released (financial and human) resources for initiation of the suitable dialectical processes for creating a new knowledge. Apart from this, it should be also reduced the role of the dialect - matter (incentives) by emphasizing the role of the dialect - mind, understood as a medium for emerging and a further development of new (great) ideas, which cannot be achieved without assigning a new role to the dialect - spirit (higher spiritual incentives: meaning of being human), to be a guide and driver in such an created environment. To my opinion, only in this way can be REDUCED HARMFUL CONSEQUENCES of mis-/distrust, as a historically made source of all problems and conflicts in the existing hard environment. In short, the goal of this is the transition and transformation of this created 'stage' for various manifestations of physical battles of people (dialect matter) into the clash of ideas and thoughts of the humane individuals DIA the formed teams (the created SOCIAL MEDIUM of the dialect mind DIA spirit).


Process of the Re-Individualisation DIA Re-Humanisation within the Established Network


Here, it is very important to emphasize that accomplishment of this great idea requires a suitable level of the developed consciousness of its partakers. From this reason, if it is not feasible to be carried out this great humane objective in the living reality on the global, network, societal level, it should not be abandoned this great idea because of it but rather it should be implemented at the level of established actor-nets. And just this idea was implanted into the virtual (internet) way of organizing of business, humane individuals.... In other words, in the ice of the existing firmly established hard (geo-strategic-military) environments should be made a hole somehow DIA somewhere. On the other hand, only in this way, there is meaning to be given A GREATER AUTONOMY AND INDEPENDENCE to (virtual) employees during the launched creative processes (projects), (accordingly to citizens if you wish to be successfully harvested the fruits of the initiated democratic processes,) as members of the formed teams within the established actornets, whose precondition is just a continual increasing level of developing consciousness DIA (well-known prick of human) conscience. The same is valid for the individual citizens, as members of a society, particularly, in the role of voters during the democratic elections, otherwise all of it will be finished by a typical natiocratic farce. In other words, the process of re-individualization, understood in terms of the (mindual and spiritual) SELF-EMPOWERMENT of the employees (and citizens) is a pure contradiction to the 'modern' democratically natiocratic purposeful pruduction of the vulgar mind DIA a further and further vulgarization of the simples(st) mind in time DIA space: Creating hollow-minded creatures for an easy materialistic, mindual and spiritual manipulation with them (in purpose of easier milking money). In either case, as an orientation point in time DIA space, seen from the perspective of the netmodal management, if a member of the created team does not feel and experience herself, himself within the formed team, to be treated as a humane being, but responsible DIA self-empowered and self-controlled one, as well as made capable to self-handle the assigned task; it is not a team, understood in terms of netmodal management but rather here it deals with a "masked" (hidden) manifestation of the group (way of thinking).


Drawbacks of the Group Way of Organising


The major drawback of the existing group way of organizing and the suitable way of thinking, implemented within the realm of business, is that there are too many layers of management that prevents free flow of data and information within and between companies, respectively within the established networks and network structures, understood in a broader, wider and deeper terms of this basic idea. In other words, the existing division of roles in a company, where only hierarchically organized multi-levels of management and employees appointed by them, are authorized to store and keep data and information as well as to access, harness and re-distribute them, is unsustainable, seen from a dialectically long-run perspective. Because of the coming overflow of data and information, re-individualization DIA re-humanization (of the made objects referred to), understood in terms of mindual and spiritual self-empowerment of employees in purpose of being capable to deal more successfully with them, will play a decisive role in each new-created (living, working, business) environment. Simply, if "all" employees (as humane individuals) are not included into these initiated creative processes, there would be lack of "heads with brains" available within the captured time DIA space, in order to be successfully curried out this continuous process (of creation of new knowledge). From these reasons, ideas of the mindual DIA spiritual self-empowerment in purpose of SELF-CONTROL of employees, as basic postulates of the virtual organizing, are not empty words. Seen from the standpoint of this way of re-individualization DIA re-humanization, it is important that available human resources are diversified related to the skills, talents, knowledge, experience and the like, because the redundancy and complete overlapping of human resources (virtual employees in this concrete case), organized into small teams, might be also a drawback, particularly in a further future. In other words, one or some of them are not necessary, respectively the team created in such a way misses a member or more of them, if you so will.


Five Basic Aspects of the Network


The network processes of how activities and resources between and among netmark's actors (netmark understood as a networked market) are combined, developed, exchanged, created and (re)used happens within the ESTABLISHED (GLOBAL) NETWORK (marknet DIA actor-nets) ATMOSPHERE. This created atmosphere encompasses cognitive processes of the network actors, social-cultural context, attitude of the actors (individuals) towards each other as well as attitudes and relation of actors to the ethics, risk, change, co-operation and collaboration, co-existence and co-destiny, understood in terms of manifested dialectical tensions versus conflict, as well as their attitude and relation towards basic network aspects such as trust, power (distribution), interests, knowledge and (inter)dependency DIA their mutual interactivity. All these five network aspects are dialectically interrelated with each other, conditioning the existence of each of them, understood in terms of the COMMON INTENTIONALITY of involved partakers. On the bases of these five network aspects was developed a netmodal management model by me, which puts in focus the management of these five basic aspects of network DIA dialectical encompassing (inter)relationships between and among them.


Interactive Aspects of the Netmodal Management Model


The major idea behind the putting in focus of this topic under consideration on human issues, needs and desires, is my expectation that the “facelessness” of market in this netmodal way will disappear in dialectically long run, as a result of human and humane values and attributes, which are a consisting part and a true value of each established relationship, and from this reason of each established actor-net by using this approach. I argue that interacting by "faceless" market through building this kind of (interactive) relationships, understood in terms of implanting suitable human and humane values, is a higher and far more appropriate way of communication of actors with each other (treating each other as humane individuals). Because of the fact that many of the people are not humane (at all), the (re-)making relationships in purpose of connecting them into network (of teams: actor-net) also assumes and embraces implanting into them these multifaceted and contradictory objectives of the networked actors, which are often divergent (evil) nature. On the other hand, this netmodal approach of the interchange of ideas, thoughts, information, experience, knowledge and the like, allows all involved actors to be informed about latest events, trends and flows in the (working, business, societal) network structure, respectively within the established global environment. Or more simply said, netmodal management of human resources through interacting and developing relationships with other actors continually CHECKS and EVALUATES objectives of the established actor-nets in the working, business, societal and living reality.


Market as a FREE INTERACTIVE MEDIUM


As a result of all this, the building of humane relationships, in purpose of connecting them into networks, makes market less "faceless". In other words, it leads in dialectically long-run to creating a far more human marknet (networked market: netmark), due to the human attributes and suitable value system, which are built into each relationship, established in this netmodal way. This future imaginable scenario in time DIA suitable situation in space, particularly emphasizes the role of re-individualized DIA re-humanized employees (and citizens), during these processes of creating (new) knowledge, which results with some kind of integration of the (former) two distinctly separated notions: company and market, because only in this way they can BE HUMANISED, understood in terms of imprinting human qualities and features through making this kind of (humane) relationships into each existing (natiocratically formed) group-entity. As a result of these multifaceted dialectical netmodal processes, I argue, market will become in a remote future, A FREE INTERACTIVE MEDIUM, consisting of the free but creatively interactive, responsible and mindually DIA spiritually empowered humane individuals (actors), understood in terms of their ability and capability to self-controll themselves. Seen from this dialectical perspective, in this netmodal way the "faceless" market will be transformed in the future by such kind of the initiated dialectical processes into a softly and far more human (working, business and living) environment.


Conflicts and Dialectical Tensions among Individuals within established Family, Company and Society


The incentives for this are of individual (humane and human) nature. On the one hand, humane individuals want to bring together (SYNTHESIS) the cozy environment of their homes (families) [conceived and based on love, trust, truth and mutual respect: THESIS] and a much harder working and business environment [conceived and based on the materialistic (money) motives: ANTITHESIS], where there are also friendly and dear beings (SYNTHESIS DIA a RENEWED THESIS). Simultaneously, there is a hard pressure on societies, actors, as well as on the families (and citizens) further to be cut costs of doing business (and living), understood in terms of (money) value of time, in purpose of reducing the related spatial and the corresponding time pressure (lack of time), in order to be overcome the suitable dialectical distances, diversities and differences between these two initiated divergent and contradictory processes. Simultaneously, both individuals (citizens) and families want to preserve their privacy, as well as the cozy and softly environment of their homes. These multifaceted and DIVERGENT dialectical pressures generate by definition dialectical tensions between and among individuals, families and various other involved societal partakers, transferring all these dialectical tensions and the caused problems on the established societal institutions, in one or another way. In short, all this affects all spheres of my, thy, our lives. Reconsidered it from a dialectical point of view, all HUMAN AND HUMANE individuals want to make a qualitative (proper) dialectical synthesis between and among dialects - Spirit, Mind, Matter (Space), by placing it in the suitable time (Future, Presence, Past) framework. These problems and threats (in traditional strategic terms), accordingly challenges and opportunities in dialectical terms (managing Dialectics of Dialectics DIA Triad of Dialectics), must be addressed and managed sooner or later. In my opinion, it is better to be started with addressing and managing them as sooner as possible. From this reasons, netmode, as a proposed strategy for 21st century, cannot neglect (ignore) these both challenges and made opportunities for involved actors [humane individuals: citizens, employees, employers, consumers, buyers, suppliers, distributors ... parents, members of families ...] in this very volatile time DIA suitable space.


Netmodal Management Model


In this graphical illustration was presented the developed "Netmodal Management Model":



In either way, seen from a netmodal point of view, involved actors should both in-see and re-evaluate all these flows of events and initiated processes in the Great versus BIG Picture, by reconsidering them from the perspective of and with others through building suitable relationships (forming actor-net), understood in terms of their (pro)active interactivity, which is all this time DIA the suitable space guided by their common intentionality, based on common system of (humane) values, to be made, maintained and preserved such a created living DIA working, business and societal environment. In short, based on these introduced broad ideas, issues and suitable challenges of the future, it was developed by me a dynamic netmodal management model (1996), by combining methodological frameworks of Easton and Haakanssson & Johanson, which are all based on the fundamental ideas of the network approach. See the graphical illustrations of this netmodal model of reality. As far as I know, this netmodal model of (business, working, societal) reality is still the ONLY AVAILABLE DYNAMIC model of reality, developed by me in purpose of supporting the concept of virtual organizing of partakers DIA development of a suitable netmode (strategy) for the founded virtual (internet) companies, as an (and still only) ALTERNATIVE to the various very akin strategic (management) models of reality. Keep in mind, all strategic models of reality are based in its core on the military DIA militant way of thinking. On the other hand, the purpose of this developed netmodal model of business reality was establishing A CREATIVE (KNOWLEDGEABLE) FRAMEWORK for the involved actors, which provides the suitable guidelines, both for initiation of suitable creative processes for making desired changes in the created (global) marknet (MARKET-NETWORK) through new created knowledge, as well as guidelines for exploitation of the made DIA in-seen opportunities within it for the good of all partakers of the established (global) network.


Proactive Features of the Netmodal Management Model


Ending this part of the creative article devoted to the International Netmodal Management Process, this netmodal methodological approach provides to the management and leadership, generally speaking, a suitable 'tool' with the appropriate dialects (net-modules for building relationships, positions, structure and processes) for an intentionally (pro)active and creative partaking (read later the concept of intentionality) during the process of creation of a desired (working, business, societal...) picture of reality (netmode), through the initiation of desired activities and processes of creating (new) knowledge in this ("netmodal") Great versus ("strategic") BIG Picture by using both the available as well as the (creatively) accessible resources. The purpose of it in a long run is a continual (re-)building of the (virtual) teams DIA (remaking of the already established) relationships of participating actor-nets in the established (global) network. In short, the objective of this way of achieving set goals, in a long run, is a (pro)active and creative re-structuralization of the established networks DIA numerous actor-nets, instead of the passive watching of happenings in it, followed by a too late responding on these in-seen challenges of the (future) course of events. In other words, seen from this netmodal perspective, involved actors are seen as intentional creators of their future. These proactive features of the actor's concept of intentionality (Arbnor & Bjerke, 1997) is of the essential importance for understanding of the introduced (international) netmodal management process, and they were included two years later (1999), during the writing a proposal for Ph.D. dissertation at the Copenhagen Business School. To remind you, according to Arbnor & Bjerke (1997),

  • "intentionality refers to the structure that gives a purpose to experience. Intentionality is not the same as intentions; it is the dimension behind intentions. It is through intentionality that we bridge the gap between subjects and objects. The concept of intentionality is not used by traditional empirical researchers because it does away with part of their (methodological) foundation. In strictly empirical thinking, people are seen as passive experiencers and interpreters of objects in external reality. ...... The concept of intentionality overturns traditional empirical thought, which states: We are attracted by surrounding objects through our senses and our senses make it possible to perceive them (the objects). On the other hand, intentionality asserts that via our purposeful consciousness, we reach out by using our senses and find or mold objects according to our purpose. This ABILITY TO CREATE OUR ENVIRONMENT is called intentionality".

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